Can Shared Hosting Lead to Google Penalty?

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You must have heard term "bad neighborhood" being used in link building for getting links from low quality websites. The same concept can be very relevant here also in shared hosting, where you don’t choose who will be your neighbor. Sharing an IP address which is common in shared Hosting can be very harmful for websites if any bad reputation website is there in your sharing network.

If search engine blocks a particular IP of shared hosting all the websites will stop showing in Search engine results including yours; than blaming the hosting provider will not help.

You may guess Google penalty; if the rankings of your website goes down significantly without any notification from Google.  Google’s guidelines are broadly separated into three areas: 1. Design and Content, 2. Technical Guidelines and 3.Quality

Best Link Building Strategy to get High rankings & Traffic

Image via WikipediaAfter my Last Post on what is link building now let me ask you a simple question here, after panda update why many websites could not get back to their original traffic & rankings?

One probable answer is, the links which they had created were getting only link value & not traffic and when Google rejected those links your rankings went down so as your website traffic.

So now you must be thinking which kind of backlinks will be most suitable for your website?

How to do competitor website analysis - #CompeteSEO

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I would like to share my learning from Competitor’s SEO Program, I must say it was very detailed analysis and it has added to my current way of analyzing a website. We all know how to do website analysis but what Marios Alexandrou spoke about was a value addition to what we normally know.

Before starting any job we must ask four basic questions. What, Why, When, How.

• What are we going to do?  Its pretty simple, we are going to analyze a competitor’s website.

• Why we are doing it? We are doing it to motivate clients to do SEO for their websites, we want to show them where their competitors are standing and how they can also avail the same market share as their competitors are having.

• When to do it?  That’s up to you. You can do it when you get a new SEO enquiry, you can do it for you current SEO client.

• How to do it? Well this is quite long answer, so here we go….

The First step is to find out who are your client's competitors. How are you going to find it? Quite simple, ask you clients who are their competitors, do a Google search for their keywords & find out who are the market leaders and which businesses are competing with your client.

Once you have a list of competitors go to compete.com, check for their monthly traffic and find out where your clients is standing vis-a-vis the competitors.

Now zero down on one of the competitors, and then start the following analysis –

Technical -

• Crawl the site, find out total number of URLs, internal linking structure, how the link equity is been distributed.
• Do some analysis on Title of the pages, what are they emphasizing on, whether its Brand name, product name or commodity name?
• In the next part view page source, compare Google view with text only, find if canonical tag is been used in the site. Find out automatic injection of internal link building is being used.
• How many pages has Google indexed for their website, page speed of the website?

On page –

• Quickly scan through the website pages & look for the quality of content, keyword usage & what kind of keyword they are targeting.
• Check out how images are being used, Alt tags are filled or they are empty, do they have blog, if yes how they are utilizing it, what benefits is the blog providing them.
• Are they using videos, how they are promoting their website through video content?
• How content is helping them to generate traffic for their website, how quick they are adding content to the site or blog. 

Off site- 

• This section is for doing link research; find out the domain trust, domain authority, page authority.
• Find out total number of links they getting, what quality of links they are, use majestic seo, open site explorer.
• Find out what all link building activities they are doing, how many links they getting from articles, are they using badge linking.
• How active are they on social media, what initiatives are they taking and how much audience is involved with them. Check out their Facebook, twitter, digg accounts.

After doing all this, I am sure you will have a clear picture of how strong your competitor is.

I hope you enjoyed the article. I would love to hear your suggestions, please do share them via the comments section below.…

Link Building – Is It For Great Rankings or Penalty

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I had spoken about what is link building in my earlier post, now I will take this discussion further to Is link building good or bad.

Recently we have seen the link building spamming cases caught by Google of J.C Penney, warning to Forbes and penalty to overstock.

These all three have tried to play with links to get better ranking in Google for their products, J.C. Penney had bought links with proper anchor text, where as overstock had caught for getting links from students & professors giving them discounts on products. And Forbes was warned by Google for its un-natural links. So now what do you conclude is link building is a great way towards good rankings or it’s a way towards penalty from Google? Think about it.

I guess I have scared you enough by telling how these biggies got messed with Google for link spamming but link building is not always bad. If you use it properly and in a natural way, links will help you in a great way.

Just keep in mind that you don’t have a bad neighborhood, you don’t link to spamming websites or the sites which buy or sell links. Always try to link to high authority websites and high PR websites they help you a lot in getting good ranks, try to get links from .edu, .gov Google gives lot of importance to such links.

Keep in mind that you don’t build all the links in a single day, remember that Google is always watching you and your link activities. Build links slowly each week.

The best way to create links is –

- Do blog commenting on other good PR websites

- Create such content which other links to on their websites

- As others to speak about your services if they are happy with your services

- Do Directory Submissions

- Do articles Submissions

- Create lens on Squidoo and Do Guest Blogging on others Blog

- Use Social Media to create back-links

- Do Social Bookmarking

If you use all this in natural way I am sure you will achieve Google back links with high rankings, All the Best to you.

If you want to get Latest Updates on Online Reputation Management & Online E-Marketing, SEO Services or SEO Training then Subscribe to my blog via email to get the updates directly in your inbox.   

What is link building

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What is link building?

Link building is getting good quality website to link to your website which helps in improving the rank in search engines. Link building is important because most of the search engines use quality & quantity as a parameter for website ranking. The more number of people link to your website the more popular your website becomes but don’t forget becoming popular has its own sets of problems so while doing link building you need to keep in mind that you don’t overdo it.

Which websites to get back links?

While asking for linking you need to analyze the website and see the following things –

Age of the Website & Domain – Old is Gold! Try to get backlinks from old domains they are more reliable in eyes of search engines.

Page Rank – You should always try to get backlinks from high PR websites, possibly from +3 PR Website.

Number of Pages indexed – Check out the no of pages index to find out how useful Google think the website content is.

Number of incoming links –Now a day’s Google has started giving importance to authority links and Trust Rank, In short it means having links from trusted websites like .edu, .gov etc.

How to obtain Good backlinks?

Article writing: write articles and submit to various article directories having your website link in it.

Blog Commenting: Using Blog commenting to create backlinks.

Use social bookmarking and social media to create buzz and backlinks both.

Link Exchange Programs: You can ask other website owners to link to your website with two way linking.

Directory Submissions: Use Directory submissions for creating back links, it is one of the easiest methods of creating backlinks.

Guest Blogging, Press Release and Buying links are some more ways of creating backlinks.

How to find & build Good authority Backlinks?

Keep an eye on your competitors backlinks – the first lesson of business is keep an eye on your competitor and be ahead of him. Keep checking their backlinks and try to get the same for you.

linkdomain:www.google.com site:edu

Using the above, find out others google quality backlinks and apply for the same.

Keyword+inurl:blog site:.edu

Search for good backlinks, comment on those blogs.

If you want to get Latest Updates on Online Reputation Management & Online E-Marketing, SEO Services or SEO Training then Subscribe to my blog via email to get the updates directly in your inbox. 

Related articles

• Link Building 101 (yoast.com)