Image via WikipediaAfter my Last Post on what is link building now let me ask you a simple question here, after panda update why many websites could not get back to their original traffic & rankings?One probable answer is, the links which they had created were getting only link value & not traffic and when Google rejected those links your rankings went down so as your website traffic.
So now you must be thinking which kind of backlinks will be most suitable for your website?
Yes you are going in a right direction; the links which gets you traffic. Try to maximize those types of links to get maximum benefits.
The normal way of link building is to link to good quality website, create good quality Backlinks, your site ranks will improve & guess what you will get traffic and rankings right ? SEO masters were doing the same but with Google panda update your rankings & traffic went down, why this link building strategy didn’t work?
Because Google is getting smarter day by day & you can’t fool it.
Google is getting smarter in detecting the usability of links, it might make out whether the links is for getting the ranking high or it’s a genuine link which will drive traffic.
Here you all need is to create real network of links, think of a network of people who come to a party exchange cards but are not interested in real relationship. What will happen, will that relationship last long.
However if people make a real relationship as you have with your family friends that becomes much more valuable and that’s what Google is looking for.
If you have real relationship with anyone, no one will doubt it, not even Google :-)
So why are you running behind making links just for the sake of rankings, build real link network which will give you much more than rankings, these real links will give you safety about future rankings along with current rankings & relevant traffic is a bonus.
Now the next & very important question comes as from where to get such real links, right?
Answer is very simple; ask yourself from where you get your real friends. You find people who have similar interest or goal and you get along with them, do the same here.
When you want a link from someone, create something which is relevant & important to them. Tell them how it can benefit them.
At last, I would say that being a SEO Expert you just need to follow what happens in real life, Digital world is not different from our real world. The basic principles are always going to be the same.
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