What is link building

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What is link building?

Link building is getting good quality website to link to your website which helps in improving the rank in search engines. Link building is important because most of the search engines use quality & quantity as a parameter for website ranking. The more number of people link to your website the more popular your website becomes but don’t forget becoming popular has its own sets of problems so while doing link building you need to keep in mind that you don’t overdo it.

Which websites to get back links?

While asking for linking you need to analyze the website and see the following things –

Age of the Website & Domain – Old is Gold! Try to get backlinks from old domains they are more reliable in eyes of search engines.

Page Rank – You should always try to get backlinks from high PR websites, possibly from +3 PR Website.

Number of Pages indexed – Check out the no of pages index to find out how useful Google think the website content is.

Number of incoming links –Now a day’s Google has started giving importance to authority links and Trust Rank, In short it means having links from trusted websites like .edu, .gov etc.

How to obtain Good backlinks?

Article writing: write articles and submit to various article directories having your website link in it.

Blog Commenting: Using Blog commenting to create backlinks.

Use social bookmarking and social media to create buzz and backlinks both.

Link Exchange Programs: You can ask other website owners to link to your website with two way linking.

Directory Submissions: Use Directory submissions for creating back links, it is one of the easiest methods of creating backlinks.

Guest Blogging, Press Release and Buying links are some more ways of creating backlinks.

How to find & build Good authority Backlinks?

Keep an eye on your competitors backlinks – the first lesson of business is keep an eye on your competitor and be ahead of him. Keep checking their backlinks and try to get the same for you.

linkdomain:www.google.com site:edu

Using the above, find out others google quality backlinks and apply for the same.

Keyword+inurl:blog site:.edu

Search for good backlinks, comment on those blogs.

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Related articles

• Link Building 101 (yoast.com)

JC Penny Link-building After Effects – Google’s New Improved Algorithm

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Well Google has shown its power to the world once again that he is the one who rules on online world. After JC Penny used bought links to rank to for its keywords Google has come up with its new algorithm which has given pains to all most all big sites around the world.
JC Penny did it and we all are bearing the loss. Well we can’t call it loss exactly as what Google is doing is good for the people who search. But it’s surely a pain for the webmasters who had worked hard to get their website rank top in Google. Google’s shuffle make sites traffic and ranking have gone down.
Google has launched Its new algorithm (which reduced rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful) on 24th Feb 2011 which has affected websites traffic across the globe. Google informed a change that noticeably impacts 11.8% of queries.
Official Google Blog: Finding more high-quality sites in search
Some of the biggest losers in this are ezinearticles,suite101.com etc Currently this algorithm is being launched in US only but soon it will be across all countries.
Remember do not panic, just follow Google webmaster guidelines and optimize your website. Don’t use duplicates content, make your content useful for visitors. Use canonical Tags whenever you find similar content in your website.

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E-Commerce, Internet Marketing, Online Market Research Report India 2011

Image via WikipediaIndian Internet market is growing much faster as it was in 2009. Social networking sites have pulled youngsters to come online and spend time being sharing what they like, being facebook and twitter the market leaders in Social Networking have doubled their revenues from advertisements compare to last year and Google being the worldwide leader is helping visitors to find what they like; in 2010 Google worldwide searches have gone more the 100 Billion a month. Big Corporate have recognize this online opportunity and have got into online advertising to acquire customers. I will share some of the facts with you which have come in octane e-Marketing research report India 2011.

• Digital media has gone much faster than any other media in last decade and 86% of top Indian marketers say that internet (Online marketing) has become one of the crucial platforms for their products & services.
• In 2010, More or less e-marketing channel was used to promote products and acquire new customers creating brand awareness in online space.
• On a wider picture in 2010, online marketing channel was mainly used for promotional or communication purpose 62 % and sending Newsletters 52 %.
• As per the online marketing research report – 36% of the online marketers have allocated more than 10% of their marketing budget to online marketing in 2010.
• When it comes to generating online sales, 46% of the e-commerce marketers have said they are generating 10% of their sales through online medium.
• 72% of the leading Internet marketers have reported that they are planning to allocate more budgets in 2011 for e-marketing than compare to year 2010.
• Acquiring customer through online medium is going to be the main motto of e-marketers in year 2011.
• In 2011 top three e-marketing channels for investments are Social media marketing, Search Engine Marketing and E-mail marketing.
• 52% of the top online marketer agrees that it is important to synergies email marketing with social media marketing to get better results.
• Currently email marketing is the favorite channel for marketers as it is easy to use, however e-marketers are worried about the response rate as it too low comparative to search engine marketing. However they are currently facing the challenge of reaching the inbox to the right audience and building customer database depending on Target customers.
• Search engine marketing is going to be the first choice of online marketers as it gives the better ROI.

Marketers have got a new market to expand with the same product and services and that new market is ONLINE MARKET.  I will keep updating you about all internet marketing research, facts & figures. Subscribe to my blog feeds to your email box to get latest updates on online e-marketing.


If you want to get Latest Updates on Online Reputation Management & Online E-Marketing, SEO Services or SEO Training then Subscribe to my blog via email to get the updates directly in your inbox.