Image via Wikipedia
I had spoken about what is link building in my earlier post, now I will take this discussion further to Is link building good or bad.
Recently we have seen the link building spamming cases caught by Google of J.C Penney, warning to Forbes and penalty to overstock.
These all three have tried to play with links to get better ranking in Google for their products, J.C. Penney had bought links with proper anchor text, where as overstock had caught for getting links from students & professors giving them discounts on products. And Forbes was warned by Google for its un-natural links. So now what do you conclude is link building is a great way towards good rankings or it’s a way towards penalty from Google? Think about it.
I guess I have scared you enough by telling how these biggies got messed with Google for link spamming but link building is not always bad. If you use it properly and in a natural way, links will help you in a great way.
Just keep in mind that you don’t have a bad neighborhood, you don’t link to spamming websites or the sites which buy or sell links. Always try to link to high authority websites and high PR websites they help you a lot in getting good ranks, try to get links from .edu, .gov Google gives lot of importance to such links.
Keep in mind that you don’t build all the links in a single day, remember that Google is always watching you and your link activities. Build links slowly each week.
The best way to create links is –
- Do blog commenting on other good PR websites
- Create such content which other links to on their websites
- As others to speak about your services if they are happy with your services
- Do Directory Submissions
- Do articles Submissions
- Create lens on Squidoo and Do Guest Blogging on others Blog
- Use Social Media to create back-links
- Do Social Bookmarking
If you use all this in natural way I am sure you will achieve Google back links with high rankings, All the Best to you.
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