JC Penny Link-building After Effects – Google’s New Improved Algorithm

Image via Wikipedia
Well Google has shown its power to the world once again that he is the one who rules on online world. After JC Penny used bought links to rank to for its keywords Google has come up with its new algorithm which has given pains to all most all big sites around the world.
JC Penny did it and we all are bearing the loss. Well we can’t call it loss exactly as what Google is doing is good for the people who search. But it’s surely a pain for the webmasters who had worked hard to get their website rank top in Google. Google’s shuffle make sites traffic and ranking have gone down.
Google has launched Its new algorithm (which reduced rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful) on 24th Feb 2011 which has affected websites traffic across the globe. Google informed a change that noticeably impacts 11.8% of queries.
Official Google Blog: Finding more high-quality sites in search
Some of the biggest losers in this are ezinearticles,suite101.com etc Currently this algorithm is being launched in US only but soon it will be across all countries.
Remember do not panic, just follow Google webmaster guidelines and optimize your website. Don’t use duplicates content, make your content useful for visitors. Use canonical Tags whenever you find similar content in your website.

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Growing internet users in India

Currently, in 2011 India has around 82 million internet users which are going to be tripled in year 2015, As per Boston Consulting Group.

Currently internet is mainly use in Metro city & tier 1 cities. But by 2015 internet reach will be much better which will result in increase in users.

The growth in Internet users are mainly seen due to -

On an average internet usage has gone up to 15 Hrs per week on all India level. New generation is very tech savvy and like spending time on internet than doing outdoor activities, look at the chart, it has becoming the routine of users.

Growth of computer education in India

Improving Internet & broadband reach to entire India

It’s surprising but India is going to be 3rd largest internet user by 2013 with china & US taking the top positions.

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SEO Services India 

How many Internet Users are there in India

As per IMRB study on internet users in India, there are 52 Million active internet users in India in September 2009, here active users refers to the users who uses internet at least once a month.

It has been seen that mainly internet is being used for entertainment & communication, Use of social media – facebook, twitter, YouTube and blogging are favorite activities on internet.

In User classification, school going kids contribute to 14% of the internet usage, fowled by 30% from college going students, men contribute to 41% where as working women & non working women contribute 8% and 7% respectively to the entire internet usage in India in 2009.

37% of people access internet from cybercafés followed by 30% from office and 23% from home where as 8% is from school/college and other places.

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Online Advertisement Research Survey Report India 2010-2011

According to IAMAI, Total internet advertising market in India was estimated to Rs 785 crores in FY 2009-2010 and is expected to go to Rs 993 crores in FY 2010-2011.

Overall display ads market is expected to grow at 28% as compare to text ads market to 26% in YF 2010-2011. You may be amazed to know that online advertising is mainly dominated by Display advertising than text Ads. The saying goes true “Jo Dikhta hai Vo Bikata hai”. The reason behind display ads taking the lead is that we see things even we are not interested but we don’t read things until we are really interested in it. Display ads helps in “BRAND RECALL” as whenever a website visitor visits the site he can see the ads, he may not click on it but he got the impression where as if text ads would had been there the visitor wouldn’t had recognize it or could not had recognize the brand.

Display Ads -

Total display ads market in india in 2009-2010 is estimated Rs 417 crores and will to Rs 534 Crores with 28% growth in FY 2010-2011.

Banking, Financial Services, Insurance, Travel, Auto and telecom have spend the biggest amount on display ads and remain to do so for this Yeas as well.

Text Ads –

Total Text ads marketing in India is estimated to Rs 368 crores in FY 2009-2010 and hope to go to Rs 459 crores in FY 2010-2011 having 26% growth rate.

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E-Commerce, Internet Marketing, Online Market Research Report India 2011

Image via WikipediaIndian Internet market is growing much faster as it was in 2009. Social networking sites have pulled youngsters to come online and spend time being sharing what they like, being facebook and twitter the market leaders in Social Networking have doubled their revenues from advertisements compare to last year and Google being the worldwide leader is helping visitors to find what they like; in 2010 Google worldwide searches have gone more the 100 Billion a month. Big Corporate have recognize this online opportunity and have got into online advertising to acquire customers. I will share some of the facts with you which have come in octane e-Marketing research report India 2011.

• Digital media has gone much faster than any other media in last decade and 86% of top Indian marketers say that internet (Online marketing) has become one of the crucial platforms for their products & services.
• In 2010, More or less e-marketing channel was used to promote products and acquire new customers creating brand awareness in online space.
• On a wider picture in 2010, online marketing channel was mainly used for promotional or communication purpose 62 % and sending Newsletters 52 %.
• As per the online marketing research report – 36% of the online marketers have allocated more than 10% of their marketing budget to online marketing in 2010.
• When it comes to generating online sales, 46% of the e-commerce marketers have said they are generating 10% of their sales through online medium.
• 72% of the leading Internet marketers have reported that they are planning to allocate more budgets in 2011 for e-marketing than compare to year 2010.
• Acquiring customer through online medium is going to be the main motto of e-marketers in year 2011.
• In 2011 top three e-marketing channels for investments are Social media marketing, Search Engine Marketing and E-mail marketing.
• 52% of the top online marketer agrees that it is important to synergies email marketing with social media marketing to get better results.
• Currently email marketing is the favorite channel for marketers as it is easy to use, however e-marketers are worried about the response rate as it too low comparative to search engine marketing. However they are currently facing the challenge of reaching the inbox to the right audience and building customer database depending on Target customers.
• Search engine marketing is going to be the first choice of online marketers as it gives the better ROI.

Marketers have got a new market to expand with the same product and services and that new market is ONLINE MARKET.  I will keep updating you about all internet marketing research, facts & figures. Subscribe to my blog feeds to your email box to get latest updates on online e-marketing.


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