Link Building – Is It For Great Rankings or Penalty

Image via Wikipedia

I had spoken about what is link building in my earlier post, now I will take this discussion further to Is link building good or bad.

Recently we have seen the link building spamming cases caught by Google of J.C Penney, warning to Forbes and penalty to overstock.

These all three have tried to play with links to get better ranking in Google for their products, J.C. Penney had bought links with proper anchor text, where as overstock had caught for getting links from students & professors giving them discounts on products. And Forbes was warned by Google for its un-natural links. So now what do you conclude is link building is a great way towards good rankings or it’s a way towards penalty from Google? Think about it.

I guess I have scared you enough by telling how these biggies got messed with Google for link spamming but link building is not always bad. If you use it properly and in a natural way, links will help you in a great way.

Just keep in mind that you don’t have a bad neighborhood, you don’t link to spamming websites or the sites which buy or sell links. Always try to link to high authority websites and high PR websites they help you a lot in getting good ranks, try to get links from .edu, .gov Google gives lot of importance to such links.

Keep in mind that you don’t build all the links in a single day, remember that Google is always watching you and your link activities. Build links slowly each week.

The best way to create links is –

- Do blog commenting on other good PR websites

- Create such content which other links to on their websites

- As others to speak about your services if they are happy with your services

- Do Directory Submissions

- Do articles Submissions

- Create lens on Squidoo and Do Guest Blogging on others Blog

- Use Social Media to create back-links

- Do Social Bookmarking

If you use all this in natural way I am sure you will achieve Google back links with high rankings, All the Best to you.

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Online Advertisement Research Survey Report India 2010-2011

According to IAMAI, Total internet advertising market in India was estimated to Rs 785 crores in FY 2009-2010 and is expected to go to Rs 993 crores in FY 2010-2011.

Overall display ads market is expected to grow at 28% as compare to text ads market to 26% in YF 2010-2011. You may be amazed to know that online advertising is mainly dominated by Display advertising than text Ads. The saying goes true “Jo Dikhta hai Vo Bikata hai”. The reason behind display ads taking the lead is that we see things even we are not interested but we don’t read things until we are really interested in it. Display ads helps in “BRAND RECALL” as whenever a website visitor visits the site he can see the ads, he may not click on it but he got the impression where as if text ads would had been there the visitor wouldn’t had recognize it or could not had recognize the brand.

Display Ads -

Total display ads market in india in 2009-2010 is estimated Rs 417 crores and will to Rs 534 Crores with 28% growth in FY 2010-2011.

Banking, Financial Services, Insurance, Travel, Auto and telecom have spend the biggest amount on display ads and remain to do so for this Yeas as well.

Text Ads –

Total Text ads marketing in India is estimated to Rs 368 crores in FY 2009-2010 and hope to go to Rs 459 crores in FY 2010-2011 having 26% growth rate.

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E-Commerce, Internet Marketing, Online Market Research Report India 2011

Image via WikipediaIndian Internet market is growing much faster as it was in 2009. Social networking sites have pulled youngsters to come online and spend time being sharing what they like, being facebook and twitter the market leaders in Social Networking have doubled their revenues from advertisements compare to last year and Google being the worldwide leader is helping visitors to find what they like; in 2010 Google worldwide searches have gone more the 100 Billion a month. Big Corporate have recognize this online opportunity and have got into online advertising to acquire customers. I will share some of the facts with you which have come in octane e-Marketing research report India 2011.

• Digital media has gone much faster than any other media in last decade and 86% of top Indian marketers say that internet (Online marketing) has become one of the crucial platforms for their products & services.
• In 2010, More or less e-marketing channel was used to promote products and acquire new customers creating brand awareness in online space.
• On a wider picture in 2010, online marketing channel was mainly used for promotional or communication purpose 62 % and sending Newsletters 52 %.
• As per the online marketing research report – 36% of the online marketers have allocated more than 10% of their marketing budget to online marketing in 2010.
• When it comes to generating online sales, 46% of the e-commerce marketers have said they are generating 10% of their sales through online medium.
• 72% of the leading Internet marketers have reported that they are planning to allocate more budgets in 2011 for e-marketing than compare to year 2010.
• Acquiring customer through online medium is going to be the main motto of e-marketers in year 2011.
• In 2011 top three e-marketing channels for investments are Social media marketing, Search Engine Marketing and E-mail marketing.
• 52% of the top online marketer agrees that it is important to synergies email marketing with social media marketing to get better results.
• Currently email marketing is the favorite channel for marketers as it is easy to use, however e-marketers are worried about the response rate as it too low comparative to search engine marketing. However they are currently facing the challenge of reaching the inbox to the right audience and building customer database depending on Target customers.
• Search engine marketing is going to be the first choice of online marketers as it gives the better ROI.

Marketers have got a new market to expand with the same product and services and that new market is ONLINE MARKET.  I will keep updating you about all internet marketing research, facts & figures. Subscribe to my blog feeds to your email box to get latest updates on online e-marketing.


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