Image via WikipediaYou must have heard term "bad neighborhood" being used in link building for getting links from low quality websites. The same concept can be very relevant here also in shared hosting, where you don’t choose who will be your neighbor. Sharing an IP address which is common in shared Hosting can be very harmful for websites if any bad reputation website is there in your sharing network.
If search engine blocks a particular IP of shared hosting all the websites will stop showing in Search engine results including yours; than blaming the hosting provider will not help.
You may guess Google penalty; if the rankings of your website goes down significantly without any notification from Google. Google’s guidelines are broadly separated into three areas: 1. Design and Content, 2. Technical Guidelines and 3.Quality
One has to take care of all the three guidelines in order to be in good rankings. So there are full chances that in shared hosting you may get penalized for bad neighborhood but then you can always change your hosting however this time don’t make the same mistake of choosing the wrong hosting service. It would be great if you can afford a dedicated hosting package for your website because it will pay you back in long run with getting good rankings with the help of right SEO.
If you can’t afford a dedicated hosting, make sure you check the IP & check your neighborhood and ask your hosting provider that how many sites have hosted on the same IP; also check if hosting company has any guidelines or policy to deal with explicit content.
All these small steps can save your rankings & Online business.
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