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Here website is modifies in such a way that your website becomes search engine friendly. There is many things SEO expert do in on page optimization, below is a brief summary of it.
Keywords research, Market analysis & Competition analysis – when you get a project first step is to study clients website, understand his business, select keywords from there.
Then you need to do some competition research and market analysis, find out who are the players in market, study their website find out their strengths, keywords, site layout, find out anything else which you are not providing but your competitors are. Find out their rankings for the keywords, have they done SEO or not. Competitor website Meta tags, page rank, no of Backlinks, page authority, domain authority etc.
After doing competitors analysis, you need to do your keyword selection for your website. By now you will have a list of rough keywords you would be targeting, some from your client’s website, and some from your competitors Meta tags rest you came out with your GK. Now what?
Put them in Google keyword tool or another keyword tool whichever you are using. Find out the KEI for it. Select the keywords & get approval from your client. Once it’s approved you can start putting them in Meta title, description & keywords. Apart from Meta tags you can put these keywords in content to optimize the content and use them in ALT tags to optimize the page.
Put them in Google keyword tool or another keyword tool whichever you are using. Find out the KEI for it. Select the keywords & get approval from your client. Once it’s approved you can start putting them in Meta title, description & keywords. Apart from Meta tags you can put these keywords in content to optimize the content and use them in ALT tags to optimize the page.
You need to be very careful when you are writing your Meta title & Meta description, keep in mind keyword density, keyword proximity it will help you in creating a better copy.
Check if Google analytics is installed, If not do it it will benefit you in monitoring the performance. Do search engine verification. Create a xml sitemap, create robot.txt and resolve 301 redirect.
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