Habitat Twitter Debacle - Part 2 | A case study in ORM

Habitat’s Apology:

Habitat deleted the offending tweets after users expressed their outrage, and replaced them with generic tweets, to cover up its tracks. On 24^th June 2009 Habitat put up a apology on Twitter.

The essence of the apology being that Habitat pushed all the blame aside, by saying that; it had not authorised the usage of ‘top trending topics’ hashtags. Habitat even went forth to say that it was shocked when it discovered the hashtag mis-handling and; that this was totally against their communication strategy.

This apology by Habitat lead to speculation as to whether the error was committed at Habitat’s end or did its PR agency mess-up? To clear up the air Habitat did tweet that the hashtags were not uploaded by any agency. So this squarely put the blame on Habitat, and its PR staff.

(image courtesy Inquisitr)

Habitat Twitter Debacle - Part 1 | A case study in ORM

Twitter:

As per Twitter’s own stats it has 175+ million registered users. Impressive number, for a platform that proclaims to be a information network; with small burst of information capped at 140 character length per Tweet.

The number of registered users is a very strong lure for companies to join the ‘Twitter bandwagon’. Today almost every major corporate has its own Twitter account. It’s ‘the place to be’ for customers and retailers alike. While growing popularity of Twitter is a fact; lack of knowledge about how to use this platform is also a fact.

Here’s a perfect case of ‘Mishandling Twitter Account’ by; Habitat is a major Furniture brand based in UK.

Habitat UK Twitter Failure:

Sharing the Share Trends

ShareThis, the world’s largest platform for sharing, collaborated along with Starcom MediaVest Group to release its First Comprehensive Study on Sharing; on 6th June 2011. This is the most comprehensive study of online social sharing to date; and has been conducted by former ARF Chief Research Officer, Joel Rubinson. This study is the first in a series of studies as part of an ongoing partnership between ShareThis and SMG.

Coverage of Studies:

• Over 7 Billion Sharing Signals across all major sharing channels
• Sharing pattern of 300 Million+ Monthly Users
• 1 Million Domains
• 1,000 Publishers websites

For the month of March 2011, all the above factors were analyzed in detail to Uncover Sharing Truths for Marketers

Why is this study important?

Best Link Building Strategy to get High rankings & Traffic

Image via WikipediaAfter my Last Post on what is link building now let me ask you a simple question here, after panda update why many websites could not get back to their original traffic & rankings?

One probable answer is, the links which they had created were getting only link value & not traffic and when Google rejected those links your rankings went down so as your website traffic.

So now you must be thinking which kind of backlinks will be most suitable for your website?

Keyword Selection process simplified

You might have the most amazing website, with terrific graphics and excellent text; but beware if you have invested all your time and energy in just designing the website. Because you might have overlooked the crucial part of, optimizing your website!!
SEO or Search Engine Optimization as it is known is crucial for every website/ blog seeking to attract visitors to views its product/content. SEO can be overwhelming to a novice and the broad picture of SEO is quite vast.

However once broken down into smaller components, SEO can be easily tackled. Keyword is one of the most crucial component of the broad SEO picture. So let’s understand what is the concept of Keywords and how can it be implemented for your website/blog.

( image courtsey tricks machine)

What is Keyword?

Keywords are the words that people are using to search for your product or service. These are the words/ phrases that people actually type in Search Engines to find your website/ blog/ your offerings. Your potential customers are using these words to search for your offerings, and hence these words are what defines your ‘business’ online. This makes these words very crucial for every business online; and hence these words are termed as ‘Keywords’ to convey their importance.


How to find Keyword for your website/blog?

How to get Maximum benefits from Twitter for your Business

Image via Wikipedia

In my earlier post i have spoken about How to Build online contest to gain more Facebook fans & ... Now something more about twitter.

Twitter can benefit your business through creating a buzz about your company; all you need is to do the following things.


Create a possibility which your want to achieve from Twitter 

You need to write down the goal which you intend to achieve from twitter, it can be gaining more fans for your twitter page, or interacting with your fans or creating buzz about your products or services.

Once you have created the possibility you need to get into actions now, what are the actions required to achieve the goal which you have set.

Write it down, for eg. Your goal is to create more fans and have a conversation with them.

How are you going to achieve this? You can start from taking about their interest so that people can join you. Think on how you target audience can join you on twitter. The best way is follow people so that you can get connected to them.


Be the Cause in the matter of life

On page optimization

Image via Wikipedia

Here website is modifies in such a way that your website becomes search engine friendly. There is many things SEO expert do in on page optimization, below is a brief summary of it.

Keywords research, Market analysis & Competition analysis – when you get a project first step is to study clients website, understand his business, select keywords from there.

Then you need to do some competition research and market analysis, find out who are the players in market, study their website find out their strengths, keywords, site layout,  find out anything else which you are not providing but your competitors are. Find out their rankings for the keywords, have they done SEO or not. Competitor website Meta tags, page rank, no of Backlinks, page authority, domain authority etc.

After doing competitors analysis, you need to do your keyword selection for your website. By now you will have a list of rough keywords you would be targeting, some from your client’s website, and some from your competitors Meta tags rest you came out with your GK. Now what?