How to find List of Link Directories

Below is the Tips to Find Directories, Websites to List/Add Your Website. That I use when I'm trying to find links or a place related to my keyword(s).

These are the searches I do:

Replace "your keywords" with words that your site is targeting.

"Suggest link" +"your keyword(s)"
"Suggest a link" +"your keyword(s)"
"Suggest site" + "your keyword(s)"
"Suggest a site" + "your keyword(s)"
"Suggest URL" +"your keyword(s)"
"Suggest a URL" +"your keyword(s)"
"Suggest an URL" +"your keyword(s)"
"Add link" +"your keyword(s)"
"Add a link" +"your keyword(s)"
"Add site" +"your keyword(s)"
"Add a site" +"your keyword(s)"
"Add URL" +"your keyword(s)"
"Add a URL" +"your keyword(s)"
"Add an URL" +"your keyword(s)"
"Submit link" +"your keyword(s)"
"Submit a link" +"your keyword(s)"
"Submit site" +"your keyword(s)"
"Submit a site" +"your keyword(s)"
"Submit URL" +"your keyword(s)"
"Submit a URL" +"your keyword(s)"
"Submit an URL" +"your keyword(s)"
"favorite links" +"your keyword(s)"
"recommended links" +"your keyword(s)"
"cool sites" +"your keyword(s)"
"cool places" +"your keyword(s)"
reciprocal +"your keyword(s)"
directory +"your keyword(s)"
directorys +"your keyword(s)"
directories +"your keyword(s)"
exchange +"your keyword(s)"
resources +"your keyword(s)"
links +"your keyword(s)"
"your location" +"add url"
"your location" +"suggest a site"
"your location" +"submit site"
"your location" +links
"your location" +"reciprocal links"
"your location" +directory

How to set up Ads Campaign on Linkedin

LinkedIn Ads Guide

120 Million Professionals uses Linkedin worldwide among them 7.9 Millions are business decision makers.

Before telling you how to get up ads on linkedin, it is very important to know how beneficial it will be for your business to run ads on linkedin. So let’s see that first.

Why I like linkedin ads is because you can reach professional by Job title & function wise. You can find your target audience through -

• Job titles & function
• Industry & Company size
• City and Country
• Seniority and age
• LinkedIn Groups

Log in to your LinkedIn account, go to URL – www.linkedin.com/ads

Click “Start now” to set up Campaign -

 

Fill the campaign Details -

First field you need to fill is ad campaign name – give a name to your campaign

Next, you need to create ads which will be displayed; you can create up to 15 variations. You need to put the ad destination, if you want linkedin professional to reach to your website then put your website URL or if you have a page on linked in you can direct your audience to that linkedin page.

Add an image & write title for your ad & provide 75 character descriptions for the ad, your title & description must be catchy so that it is visible on the page & maximum professionals can find it, at the same time your message on ad must be very clear so that you attracts clicks which are more fruitful & save on the cost, in short you must optimize your ad copy.

Once you are done with ads, click next and you will reach to the page where you need to select your target audience.

Select your Target audience -

You can select your target audience city wise, company wise, industry wise or turnover wise. You can also select you audience by Job title, Job function, group, gender and age.  

Choose you daily Budget -

Under campaign options you can choose how you want to show your ads, there are two methods first is pay per click second is pay per 1000 impression. Now it’s your call which option you want to go for. I would suggest you should try both examining their results and then taking a final call.

Now you need to set daily budget, minimum budget limit is $10 and select the duration for which you want to run your ads.

Make Payment -

Provide your billing details & credit card details. Linkedin Ads activation charges are $5 which is one time set up fee.

And you are all set with your ad campaign. Do share with us the experiences of setting up your own Ad campaign.  Adieu until next time 

Can Shared Hosting Lead to Google Penalty?

Image via Wikipedia
You must have heard term "bad neighborhood" being used in link building for getting links from low quality websites. The same concept can be very relevant here also in shared hosting, where you don’t choose who will be your neighbor. Sharing an IP address which is common in shared Hosting can be very harmful for websites if any bad reputation website is there in your sharing network.

If search engine blocks a particular IP of shared hosting all the websites will stop showing in Search engine results including yours; than blaming the hosting provider will not help.

You may guess Google penalty; if the rankings of your website goes down significantly without any notification from Google.  Google’s guidelines are broadly separated into three areas: 1. Design and Content, 2. Technical Guidelines and 3.Quality

Stop Words ignored by Google - Search Engines

Image via CrunchBaseGoogle does not consider words which are extremely common in usage to speed up search results or to save disk space. These words are known as "Stop Words". 

Below is a list of words ignored by search engines:

a able about above abroad according accordingly

Habitat Twitter Debacle - Part 2 | A case study in ORM

Habitat’s Apology:

Habitat deleted the offending tweets after users expressed their outrage, and replaced them with generic tweets, to cover up its tracks. On 24^th June 2009 Habitat put up a apology on Twitter.

The essence of the apology being that Habitat pushed all the blame aside, by saying that; it had not authorised the usage of ‘top trending topics’ hashtags. Habitat even went forth to say that it was shocked when it discovered the hashtag mis-handling and; that this was totally against their communication strategy.

This apology by Habitat lead to speculation as to whether the error was committed at Habitat’s end or did its PR agency mess-up? To clear up the air Habitat did tweet that the hashtags were not uploaded by any agency. So this squarely put the blame on Habitat, and its PR staff.

(image courtesy Inquisitr)

Habitat Twitter Debacle - Part 1 | A case study in ORM

Twitter:

As per Twitter’s own stats it has 175+ million registered users. Impressive number, for a platform that proclaims to be a information network; with small burst of information capped at 140 character length per Tweet.

The number of registered users is a very strong lure for companies to join the ‘Twitter bandwagon’. Today almost every major corporate has its own Twitter account. It’s ‘the place to be’ for customers and retailers alike. While growing popularity of Twitter is a fact; lack of knowledge about how to use this platform is also a fact.

Here’s a perfect case of ‘Mishandling Twitter Account’ by; Habitat is a major Furniture brand based in UK.

Habitat UK Twitter Failure:

Sharing the Share Trends

ShareThis, the world’s largest platform for sharing, collaborated along with Starcom MediaVest Group to release its First Comprehensive Study on Sharing; on 6th June 2011. This is the most comprehensive study of online social sharing to date; and has been conducted by former ARF Chief Research Officer, Joel Rubinson. This study is the first in a series of studies as part of an ongoing partnership between ShareThis and SMG.

Coverage of Studies:

• Over 7 Billion Sharing Signals across all major sharing channels
• Sharing pattern of 300 Million+ Monthly Users
• 1 Million Domains
• 1,000 Publishers websites

For the month of March 2011, all the above factors were analyzed in detail to Uncover Sharing Truths for Marketers

Why is this study important?

Best Link Building Strategy to get High rankings & Traffic

Image via WikipediaAfter my Last Post on what is link building now let me ask you a simple question here, after panda update why many websites could not get back to their original traffic & rankings?

One probable answer is, the links which they had created were getting only link value & not traffic and when Google rejected those links your rankings went down so as your website traffic.

So now you must be thinking which kind of backlinks will be most suitable for your website?

Keyword Selection process simplified

You might have the most amazing website, with terrific graphics and excellent text; but beware if you have invested all your time and energy in just designing the website. Because you might have overlooked the crucial part of, optimizing your website!!
SEO or Search Engine Optimization as it is known is crucial for every website/ blog seeking to attract visitors to views its product/content. SEO can be overwhelming to a novice and the broad picture of SEO is quite vast.

However once broken down into smaller components, SEO can be easily tackled. Keyword is one of the most crucial component of the broad SEO picture. So let’s understand what is the concept of Keywords and how can it be implemented for your website/blog.

( image courtsey tricks machine)

What is Keyword?

Keywords are the words that people are using to search for your product or service. These are the words/ phrases that people actually type in Search Engines to find your website/ blog/ your offerings. Your potential customers are using these words to search for your offerings, and hence these words are what defines your ‘business’ online. This makes these words very crucial for every business online; and hence these words are termed as ‘Keywords’ to convey their importance.


How to find Keyword for your website/blog?

How to get Maximum benefits from Twitter for your Business

Image via Wikipedia

In my earlier post i have spoken about How to Build online contest to gain more Facebook fans & ... Now something more about twitter.

Twitter can benefit your business through creating a buzz about your company; all you need is to do the following things.


Create a possibility which your want to achieve from Twitter 

You need to write down the goal which you intend to achieve from twitter, it can be gaining more fans for your twitter page, or interacting with your fans or creating buzz about your products or services.

Once you have created the possibility you need to get into actions now, what are the actions required to achieve the goal which you have set.

Write it down, for eg. Your goal is to create more fans and have a conversation with them.

How are you going to achieve this? You can start from taking about their interest so that people can join you. Think on how you target audience can join you on twitter. The best way is follow people so that you can get connected to them.


Be the Cause in the matter of life

On page optimization

Image via Wikipedia

Here website is modifies in such a way that your website becomes search engine friendly. There is many things SEO expert do in on page optimization, below is a brief summary of it.

Keywords research, Market analysis & Competition analysis – when you get a project first step is to study clients website, understand his business, select keywords from there.

Then you need to do some competition research and market analysis, find out who are the players in market, study their website find out their strengths, keywords, site layout,  find out anything else which you are not providing but your competitors are. Find out their rankings for the keywords, have they done SEO or not. Competitor website Meta tags, page rank, no of Backlinks, page authority, domain authority etc.

After doing competitors analysis, you need to do your keyword selection for your website. By now you will have a list of rough keywords you would be targeting, some from your client’s website, and some from your competitors Meta tags rest you came out with your GK. Now what?

How to do competitor website analysis - #CompeteSEO

Image via Wikipedia

I would like to share my learning from Competitor’s SEO Program, I must say it was very detailed analysis and it has added to my current way of analyzing a website. We all know how to do website analysis but what Marios Alexandrou spoke about was a value addition to what we normally know.

Before starting any job we must ask four basic questions. What, Why, When, How.

• What are we going to do?  Its pretty simple, we are going to analyze a competitor’s website.

• Why we are doing it? We are doing it to motivate clients to do SEO for their websites, we want to show them where their competitors are standing and how they can also avail the same market share as their competitors are having.

• When to do it?  That’s up to you. You can do it when you get a new SEO enquiry, you can do it for you current SEO client.

• How to do it? Well this is quite long answer, so here we go….

The First step is to find out who are your client's competitors. How are you going to find it? Quite simple, ask you clients who are their competitors, do a Google search for their keywords & find out who are the market leaders and which businesses are competing with your client.

Once you have a list of competitors go to compete.com, check for their monthly traffic and find out where your clients is standing vis-a-vis the competitors.

Now zero down on one of the competitors, and then start the following analysis –

Technical -

• Crawl the site, find out total number of URLs, internal linking structure, how the link equity is been distributed.
• Do some analysis on Title of the pages, what are they emphasizing on, whether its Brand name, product name or commodity name?
• In the next part view page source, compare Google view with text only, find if canonical tag is been used in the site. Find out automatic injection of internal link building is being used.
• How many pages has Google indexed for their website, page speed of the website?

On page –

• Quickly scan through the website pages & look for the quality of content, keyword usage & what kind of keyword they are targeting.
• Check out how images are being used, Alt tags are filled or they are empty, do they have blog, if yes how they are utilizing it, what benefits is the blog providing them.
• Are they using videos, how they are promoting their website through video content?
• How content is helping them to generate traffic for their website, how quick they are adding content to the site or blog. 

Off site- 

• This section is for doing link research; find out the domain trust, domain authority, page authority.
• Find out total number of links they getting, what quality of links they are, use majestic seo, open site explorer.
• Find out what all link building activities they are doing, how many links they getting from articles, are they using badge linking.
• How active are they on social media, what initiatives are they taking and how much audience is involved with them. Check out their Facebook, twitter, digg accounts.

After doing all this, I am sure you will have a clear picture of how strong your competitor is.

I hope you enjoyed the article. I would love to hear your suggestions, please do share them via the comments section below.…