Image by jjpacres via Flickr1. One of the most important things you need to keep in mind when you are writing a web copy is to hold your readers attention from the start of your content. Your title should be very attractive and catchy which force visitors to click on your post to know more about it, apart from post title, your initial post should be able to hold visitors interest in the post, you can try telling about some facts or about a recent research which will gain their interest in further reading.
2. In body, try to explain what your target visitor must be looking when it came to your website. What is the thing which pulled him to the website; explain it using chart, diagrams, or pictures.
3. Make your message very clear to the audience, don’t use jargons.
4. Do proper formatting of your article, research has shown when the copy looks clean more no of people intend to read it.
5. Use small paragraphs, don’t go on & on, take a pause after every conversation.
6. Use headlines, use bold, italics, underline wherever required.
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