Link Building – Is It For Great Rankings or Penalty

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I had spoken about what is link building in my earlier post, now I will take this discussion further to Is link building good or bad.

Recently we have seen the link building spamming cases caught by Google of J.C Penney, warning to Forbes and penalty to overstock.

These all three have tried to play with links to get better ranking in Google for their products, J.C. Penney had bought links with proper anchor text, where as overstock had caught for getting links from students & professors giving them discounts on products. And Forbes was warned by Google for its un-natural links. So now what do you conclude is link building is a great way towards good rankings or it’s a way towards penalty from Google? Think about it.

I guess I have scared you enough by telling how these biggies got messed with Google for link spamming but link building is not always bad. If you use it properly and in a natural way, links will help you in a great way.

Just keep in mind that you don’t have a bad neighborhood, you don’t link to spamming websites or the sites which buy or sell links. Always try to link to high authority websites and high PR websites they help you a lot in getting good ranks, try to get links from .edu, .gov Google gives lot of importance to such links.

Keep in mind that you don’t build all the links in a single day, remember that Google is always watching you and your link activities. Build links slowly each week.

The best way to create links is –

- Do blog commenting on other good PR websites

- Create such content which other links to on their websites

- As others to speak about your services if they are happy with your services

- Do Directory Submissions

- Do articles Submissions

- Create lens on Squidoo and Do Guest Blogging on others Blog

- Use Social Media to create back-links

- Do Social Bookmarking

If you use all this in natural way I am sure you will achieve Google back links with high rankings, All the Best to you.

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What is link building

Image via Wikipedia

What is link building?

Link building is getting good quality website to link to your website which helps in improving the rank in search engines. Link building is important because most of the search engines use quality & quantity as a parameter for website ranking. The more number of people link to your website the more popular your website becomes but don’t forget becoming popular has its own sets of problems so while doing link building you need to keep in mind that you don’t overdo it.

Which websites to get back links?

While asking for linking you need to analyze the website and see the following things –

Age of the Website & Domain – Old is Gold! Try to get backlinks from old domains they are more reliable in eyes of search engines.

Page Rank – You should always try to get backlinks from high PR websites, possibly from +3 PR Website.

Number of Pages indexed – Check out the no of pages index to find out how useful Google think the website content is.

Number of incoming links –Now a day’s Google has started giving importance to authority links and Trust Rank, In short it means having links from trusted websites like .edu, .gov etc.

How to obtain Good backlinks?

Article writing: write articles and submit to various article directories having your website link in it.

Blog Commenting: Using Blog commenting to create backlinks.

Use social bookmarking and social media to create buzz and backlinks both.

Link Exchange Programs: You can ask other website owners to link to your website with two way linking.

Directory Submissions: Use Directory submissions for creating back links, it is one of the easiest methods of creating backlinks.

Guest Blogging, Press Release and Buying links are some more ways of creating backlinks.

How to find & build Good authority Backlinks?

Keep an eye on your competitors backlinks – the first lesson of business is keep an eye on your competitor and be ahead of him. Keep checking their backlinks and try to get the same for you.

linkdomain:www.google.com site:edu

Using the above, find out others google quality backlinks and apply for the same.

Keyword+inurl:blog site:.edu

Search for good backlinks, comment on those blogs.

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Related articles

• Link Building 101 (yoast.com)

JC Penny Link-building After Effects – Google’s New Improved Algorithm

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Well Google has shown its power to the world once again that he is the one who rules on online world. After JC Penny used bought links to rank to for its keywords Google has come up with its new algorithm which has given pains to all most all big sites around the world.
JC Penny did it and we all are bearing the loss. Well we can’t call it loss exactly as what Google is doing is good for the people who search. But it’s surely a pain for the webmasters who had worked hard to get their website rank top in Google. Google’s shuffle make sites traffic and ranking have gone down.
Google has launched Its new algorithm (which reduced rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful) on 24th Feb 2011 which has affected websites traffic across the globe. Google informed a change that noticeably impacts 11.8% of queries.
Official Google Blog: Finding more high-quality sites in search
Some of the biggest losers in this are ezinearticles,suite101.com etc Currently this algorithm is being launched in US only but soon it will be across all countries.
Remember do not panic, just follow Google webmaster guidelines and optimize your website. Don’t use duplicates content, make your content useful for visitors. Use canonical Tags whenever you find similar content in your website.

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