Image via WikipediaIndian Internet market is growing much faster as it was in 2009. Social networking sites have pulled youngsters to come online and spend time being sharing what they like, being facebook and twitter the market leaders in Social Networking have doubled their revenues from advertisements compare to last year and Google being the worldwide leader is helping visitors to find what they like; in 2010 Google worldwide searches have gone more the 100 Billion a month. Big Corporate have recognize this online opportunity and have got into online advertising to acquire customers. I will share some of the facts with you which have come in octane e-Marketing research report India 2011.- Digital media has gone much faster than any other media in last decade and 86% of top Indian marketers say that internet (Online marketing) has become one of the crucial platforms for their products & services.
- In 2010, More or less e-marketing channel was used to promote products and acquire new customers creating brand awareness in online space.
- On a wider picture in 2010, online marketing channel was mainly used for promotional or communication purpose 62 % and sending Newsletters 52 %.
- As per the online marketing research report – 36% of the online marketers have allocated more than 10% of their marketing budget to online marketing in 2010.
- When it comes to generating online sales, 46% of the e-commerce marketers have said they are generating 10% of their sales through online medium.
- 72% of the leading Internet marketers have reported that they are planning to allocate more budgets in 2011 for e-marketing than compare to year 2010.
- Acquiring customer through online medium is going to be the main motto of e-marketers in year 2011.
- In 2011 top three e-marketing channels for investments are Social media marketing, Search Engine Marketing and E-mail marketing.
- 52% of the top online marketer agrees that it is important to synergies email marketing with social media marketing to get better results.
- Currently email marketing is the favorite channel for marketers as it is easy to use, however e-marketers are worried about the response rate as it too low comparative to search engine marketing. However they are currently facing the challenge of reaching the inbox to the right audience and building customer database depending on Target customers.
- Search engine marketing is going to be the first choice of online marketers as it gives the better ROI.
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1 comment:
An analysis of the drivers explain the factors for growth of the industry including increasing internet penetration, cost effective advertisements, growth in online advertising, favorable demographics, growth in the services sector, growth in print media, vernacular presence and growing circulation and customer base.
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