LinkedIn Ads Guide
120 Million Professionals uses Linkedin worldwide among them 7.9 Millions are business decision makers.
Before telling you how to get up ads on linkedin, it is very important to know how beneficial it will be for your business to run ads on linkedin. So let’s see that first.
Why I like linkedin ads is because you can reach professional by Job title & function wise. You can find your target audience through -
- Job titles & function
- Industry & Company size
- City and Country
- Seniority and age
- LinkedIn Groups
Click “Start now” to set up Campaign -
Fill the campaign Details -
First field you need to fill is ad campaign name – give a name to your campaign
Next, you need to create ads which will be displayed; you can create up to 15 variations. You need to put the ad destination, if you want linkedin professional to reach to your website then put your website URL or if you have a page on linked in you can direct your audience to that linkedin page.
Add an image & write title for your ad & provide 75 character descriptions for the ad, your title & description must be catchy so that it is visible on the page & maximum professionals can find it, at the same time your message on ad must be very clear so that you attracts clicks which are more fruitful & save on the cost, in short you must optimize your ad copy.
Once you are done with ads, click next and you will reach to the page where you need to select your target audience.
Select your Target audience -
You can select your target audience city wise, company wise, industry wise or turnover wise. You can also select you audience by Job title, Job function, group, gender and age.
Choose you daily Budget -
Under campaign options you can choose how you want to show your ads, there are two methods first is pay per click second is pay per 1000 impression. Now it’s your call which option you want to go for. I would suggest you should try both examining their results and then taking a final call.
Now you need to set daily budget, minimum budget limit is $10 and select the duration for which you want to run your ads.
Make Payment -
Provide your billing details & credit card details. Linkedin Ads activation charges are $5 which is one time set up fee.
And you are all set with your ad campaign. Do share with us the experiences of setting up your own Ad campaign. Adieu until next time
