Blogging is it dead or not!!

Image by Laughing Squid via Flickr

Recent article in New York Times (NYT) painted a grime picture of blogging by citing the decline in number of bloggers; this has annoyed the online community greatly. As soon as the NYT article hit the e space, numerous hardcore bloggers went into action posting their views on how absurd NYT was being with its story. Charges from ‘cherry picking statistics’ to ‘lack of understanding of blogosphere’ were levied against NYT.

Here are the dampeners from the NYT article:

• Blogger, owned by Google, had fewer unique visitors in the United States in December than it had a year earlier — a 2 percent decline, to 58.6 million
• From 2006-2009 blogging amongst 12-17 yr old fell by half
• Amongst 18-33 yr old it dropped by 2% in 2010 as compared to 2008

And here’s the cheer from the same article!!

• Among 34-to-45-year-old's who use the Internet, the percentage who blog increased six points, to 16 percent, in 2010 from two years earlier
• Blogging by 46-to-55-year-old's increased five percentage points, to 11 percent
• Blogging among 65-to-73-year-old's rose two percentage points, to 8 percent
• Globally, Blogger’s (owned by Google) unique visitors rose 9 percent, to 323 million.

While the hardcore bloggers say these figures paint a false picture, the truth is far from clear. Blogging sites do acknowledge that they have seen some decline in the traffic. But at the same time they are happy to acknowledge that the number of serious bloggers is increasing. While the younger audience is moving towards ‘Facebook and Twitter’ the older and more serious talkers are joining the blogosphere.

Facts that we are able to gleam from all the discussion going in the E- world about this topic are:

• Blogging is decreasing amongst the younger generation below 25 yrs are looking towards 'facebook' and 'twitter' to keep in touch with friends and share their opinion
• At same time more and more audience above 30 yrs is joining the blogosphere to post their views and thinking
• Blogs are becoming meatier and serious as lighter writers are shifting towards Twitter and other applications
• Blogging sites are coming of age and becoming more suave by creating communities to bring like minded people together and offering more applications and features
• New trend is emerging where in people are using other application like ‘facebook’ and ‘twitter’ to promote their blogs

As a last word, every statistician agrees that more and more people are joining the online world to share their views and opinions on myriad topics with the world. Thus the bottom line is that whether its 'blog' or 'facebook' or 'twitter' or any other application the final goal of the people is to share their thoughts with the world and, this is a very useful tool for any e-marketer.

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Growing internet users in India

Currently, in 2011 India has around 82 million internet users which are going to be tripled in year 2015, As per Boston Consulting Group.

Currently internet is mainly use in Metro city & tier 1 cities. But by 2015 internet reach will be much better which will result in increase in users.

The growth in Internet users are mainly seen due to -

On an average internet usage has gone up to 15 Hrs per week on all India level. New generation is very tech savvy and like spending time on internet than doing outdoor activities, look at the chart, it has becoming the routine of users.

Growth of computer education in India

Improving Internet & broadband reach to entire India

It’s surprising but India is going to be 3rd largest internet user by 2013 with china & US taking the top positions.

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SEO Services India 

How many Internet Users are there in India

As per IMRB study on internet users in India, there are 52 Million active internet users in India in September 2009, here active users refers to the users who uses internet at least once a month.

It has been seen that mainly internet is being used for entertainment & communication, Use of social media – facebook, twitter, YouTube and blogging are favorite activities on internet.

In User classification, school going kids contribute to 14% of the internet usage, fowled by 30% from college going students, men contribute to 41% where as working women & non working women contribute 8% and 7% respectively to the entire internet usage in India in 2009.

37% of people access internet from cybercafés followed by 30% from office and 23% from home where as 8% is from school/college and other places.

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Online Advertisement Research Survey Report India 2010-2011

According to IAMAI, Total internet advertising market in India was estimated to Rs 785 crores in FY 2009-2010 and is expected to go to Rs 993 crores in FY 2010-2011.

Overall display ads market is expected to grow at 28% as compare to text ads market to 26% in YF 2010-2011. You may be amazed to know that online advertising is mainly dominated by Display advertising than text Ads. The saying goes true “Jo Dikhta hai Vo Bikata hai”. The reason behind display ads taking the lead is that we see things even we are not interested but we don’t read things until we are really interested in it. Display ads helps in “BRAND RECALL” as whenever a website visitor visits the site he can see the ads, he may not click on it but he got the impression where as if text ads would had been there the visitor wouldn’t had recognize it or could not had recognize the brand.

Display Ads -

Total display ads market in india in 2009-2010 is estimated Rs 417 crores and will to Rs 534 Crores with 28% growth in FY 2010-2011.

Banking, Financial Services, Insurance, Travel, Auto and telecom have spend the biggest amount on display ads and remain to do so for this Yeas as well.

Text Ads –

Total Text ads marketing in India is estimated to Rs 368 crores in FY 2009-2010 and hope to go to Rs 459 crores in FY 2010-2011 having 26% growth rate.

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E-Commerce A New Market Development for Existing Products & Services

Remember the times when people had a barter system where they used to exchange goods for goods but then people had a problem of measuring the product & services and with this buying & selling came into place with the birth of currency.

Buying-selling is not new; it’s the market which changed with time to time. From barter it moved to haats or weekly bazaars then to retail shops to retails malls in this modern world. Marketers have gone wherever their customers have interest, they moved to malls and today when marketers are watching the activities of their customer online, marketers have decided to go online as well.

With the help of ansoff model I will explain you how the marketers have found a new market for the existing products at online space.

You can see the growing importance on internet in people’s life; with this opportunity we will see how ansoff model will explain the market development in online industry.

It is always good to expand your market first because it has less expenditure and it increases revenue than compare to product development or diversification.

For an example if you are a small manufacture who is selling designer clothes at one location and wants to expand. Now he or she will have to open stores in other cities which will incur huge cost. Where as if he go online and launch a online portal for selling designer clothes online & promotes the website in the cities he/she wants to cover. His sales will increase without incurring much of expenditure; this is the beauty on online world. You can set up your business from home and supply your products to anywhere you want.

Here in ansoff model if the person find a new market which is online market he can do market development & gain more profits.

Internet market in growing very fast, people love comfort and wants goods & services at their door step & online marketing can help us do this.

It’s an opportunity for the entire youngster who wants to start their business, because today it will cost them less, BIG Thanks to online Marketing.


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E-Commerce, Internet Marketing, Online Market Research Report India 2011

Image via WikipediaIndian Internet market is growing much faster as it was in 2009. Social networking sites have pulled youngsters to come online and spend time being sharing what they like, being facebook and twitter the market leaders in Social Networking have doubled their revenues from advertisements compare to last year and Google being the worldwide leader is helping visitors to find what they like; in 2010 Google worldwide searches have gone more the 100 Billion a month. Big Corporate have recognize this online opportunity and have got into online advertising to acquire customers. I will share some of the facts with you which have come in octane e-Marketing research report India 2011.

• Digital media has gone much faster than any other media in last decade and 86% of top Indian marketers say that internet (Online marketing) has become one of the crucial platforms for their products & services.
• In 2010, More or less e-marketing channel was used to promote products and acquire new customers creating brand awareness in online space.
• On a wider picture in 2010, online marketing channel was mainly used for promotional or communication purpose 62 % and sending Newsletters 52 %.
• As per the online marketing research report – 36% of the online marketers have allocated more than 10% of their marketing budget to online marketing in 2010.
• When it comes to generating online sales, 46% of the e-commerce marketers have said they are generating 10% of their sales through online medium.
• 72% of the leading Internet marketers have reported that they are planning to allocate more budgets in 2011 for e-marketing than compare to year 2010.
• Acquiring customer through online medium is going to be the main motto of e-marketers in year 2011.
• In 2011 top three e-marketing channels for investments are Social media marketing, Search Engine Marketing and E-mail marketing.
• 52% of the top online marketer agrees that it is important to synergies email marketing with social media marketing to get better results.
• Currently email marketing is the favorite channel for marketers as it is easy to use, however e-marketers are worried about the response rate as it too low comparative to search engine marketing. However they are currently facing the challenge of reaching the inbox to the right audience and building customer database depending on Target customers.
• Search engine marketing is going to be the first choice of online marketers as it gives the better ROI.

Marketers have got a new market to expand with the same product and services and that new market is ONLINE MARKET.  I will keep updating you about all internet marketing research, facts & figures. Subscribe to my blog feeds to your email box to get latest updates on online e-marketing.


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